Maximized Ad Revenue with Dynamic Ad Serving
Native ads are considered to be one of the most effective ways to advertise in the feed, regardless of platform. The limited mobile screen real estate is a challenge to publishers who make manual editorial decisions about what content to highlight. Marketers know they must be strategic in their choices, but it’s impossible to deliver a single experience that is relevant to every individual reader. A dynamic and personalized ad serving solution can transform unconverted ad impressions to high performance mobile ads.
Facebook is offering publishers who use Instant Articles the freedom to monetize their mobile audience using their own native ads while keeping 100% of the revenue. In addition, Facebook is continuing to offer publishers to choose their standard ad placement deal, giving 70% of revenue to publishers and keeping a 30% cut for themselves. This increase in flexibility means using optimized tools to serve in-app Facebook ads is becoming more important than ever. Publishers are being given a major opportunity by keeping full control of ad monetization both on and off Facebook. By leveraging intelligent ad serving tools, including those offered by Dynamic Yield, publishers can serve personalized content recommendations and highly relevant native ads, exactly like they already do within articles on their desktop and mobile platforms.
For example, by serving native ads through Dynamic Yield’s Smart Objects technology, publishers and editors can make the best data-driven editorial decisions by automatically delivering customized experiences to individual mobile readers. Basing these decisions on a set of manual or automated conditions, such as past behavior, demographics, psychographics and more, leads to increased ad revenue.
